TOKYO (Reuters) - Philip Morris International Inc neChipiri yakatanga shanduro yakachipa ye "heat it not burn" chigadzirwa cheIQOS muJapan mukuyedza kumutsiridza kutengesa uye kudzivirira makwikwi kubva kune dzimwe nzira dzechinyakare dzefodya.
Sezvo e-cigarettes yakajairika ine nicotine liquid inorambidzwa zvinobudirira muJapan, nyika yave musika mukuru wezvigadzirwa zve "non-burning heat" (HNB), izvo zvine utsi hushoma uye hwema kupfuura fodya yechinyakare.
Mugadziri wefodya yeMarlboro Philip Morris ndiye akatanga kutengesa zvigadzirwa zvinodzora moto muJapan muna 2014, asi mushure mekutanga kutengesa gore rapfuura uye kukwikwidza kubva kuBritish American Fodya neJapan Fodya, kukura kwayo kwemusika kwakamira munzvimbo dzazvino...
Mukuru wePhilip Morris, Andrey Calanzopoulos akaudza vatori venhau neChipiri kuti kubva pakatangwa IQOS kuJapan, "Zviri pachena kuti kutengesa kweIQOS kwadzikira."
Asi akataura kuti kana sarudzo yakawedzerwa ichiita kuti chigadzirwa chiwedzere kufarirwa nevatengi, saka kuwedzera kukwikwidza mukufamba kwenguva hachisi chinhu chakaipa.
Iyo nyowani "HEETS" muunganidzwa, ine mutengo pa470 yen ($ 4.18) pakiti, ichave iripo neChipiri, akadaro.Izvi zvakachipa pane zvazvino Philip Morris HeatSticks, ari mabhanzi efodya emidziyo yeIQOS, anodhura mazana mashanu yen pakiti.
"Zviripachena kuti zvinodhura kuti vamwe vanhu vashandise imwe yen makumi matatu pazuva, imwe yen makumi mana," Calanzopoulos akaudza Reuters mune imwe hurukuro.
Pakati paMbudzi, kambani ichaburitsawo yakakwidziridzwa vhezheni yayo IQOS 3 uye IQOS 3 MULTI zvishandiso.Mavhezheni aripo acharamba achiwanikwa nemitengo iripo.
Munguva pfupi yapfuura, IQOS yakatumira kukura kushoma-kupfuura-kwaitarisirwa mushure mekunge Philip Morris, kambani huru yefodya yakanyorwa pasi rose, yave mutungamiri wenyika mukupisa kusingapisi.
VaPhilip Morris vakati IQOS ine chikamu che15.5% chemusika wefodya weJapan, kusanganisira fodya yechinyakare, asi chikamu chemusika ichi chadzikama.
"Ini ndinofunga kudzikira mune chero chikamu chakasikwa," Calanzopoulos akadaro."Tine vateveri vekare uye vanhu vanochengetedza."
Firipi Morris akaisawo chikumbiro chekushambadzira cheIQOS neFDA, achibvumira kambani iyi kuitengesa muzita rekudzikisa njodzi.
Philip Morris akarukwa kubva kuAltria Group Inc. angangoita makore gumi apfuura uye Altria ichatengesa IQOS muUnited States.
Calantzopoulos akati rezinesi rekutengesa rinotarisirwa mukupera kwegore uye Altria "yagadzirira kutanga".
Chirevo chaDecember neReuters chakaratidza kukanganisa mukudzidziswa uye ruzivo rwevamwe vevakuru vevaongorori muPhilip Morris miedzo yekiriniki yakaendeswa kuFDA.
Philip Morris akawana kutariswa neMuvhuro mushure mekumhanyisa bepanhau remapeji mana achikurudzira vanoputa kuti vasiye.
Nguva yekutumira: Nov-01-2022