Hofori yefodya yepasi rose ichine zvirongwa zvechimbichimbi, kusanganisira kufambisa kugadzira kuUS
Philip Morris International (PM 1.17%) haana kurwara nekurambidzwa kwefodya yeIQOS kuUS, sezvo ongororo yefodya yefodya yechina yakaratidza mari uye pundutso zvaipfuura zvaitarisirwa.
Kutengeswa kweIQOS kwakarova marekodhi kumwe kutenderera pasirese, uye kutengeswa kwefodya kwechinyakare kwakagadzikana pakurerutsira kweCCIDID-19 zvirambidzo, zvichiita kuti Philip Morris ape gwara pamberi pekufanotaura kweWall Street.
Kambani yefodya inoenderera mberi nekuchengetedza kuzvipira kwayo kune remangwana risina hutsi apo fodya yemagetsi seIQOS ndiyo inonyanya kuunza nicotine.Uye kunyangwe isingazive kana ichizokwanisa kukunda chipingamupinyi chakakwirira chekurambidzwa kweIQOS kupinza, CEO Jacek Olczak akati: "Tinopinda muna 2022 tiine zvinhu zvakasimba, zvakatsigirwa neIQOS, uye hunyanzvi hunonakidza hwekusangana nemhando yedu yakakura isina utsi yechigadzirwa. ."
Kubvisa mukana mukuru wemusika
Mari yechina-yechina yemadhora 8.1 bhiriyoni yakakwira 8.9% kubva gore rapfuura, kana 8.4% payakagadziridzwa, sezvo mavhoriyamu eIQOS ekutakura akawedzera 17% kusvika 25.4 bhiriyoni mayunitsi uye kutakurwa kwefodya kunopisa kwakakwira 2.4% kubva panguva yegore rapfuura (Corporate Chiitiko Data yakapihwa neWall Street Horizon).
Kunyangwe pasina bhenefiti yemusika weUS, IQOS musika wakakwira chikamu chimwe chete kusvika ku7.1%.
Mudziyo wefodya unopisa wakarambidzwa kupinzwa muUS mushure mekunge British American Tobacco (BTI -0.14%) yamhan'arira Philip Morris pamberi peUS International Trade Commission, iyo yakabvuma kuti IQOS yakatyora kodzero dzeBritish America.
Philip Morris aive nechibvumirano neAltria ( MO 0.63%) yekutengesa nekutengesa IQOS kuUS mushure mekunge mudziyo wawana mvumo yeUS Food & Drug Administration, asi Altria paaironga kuburitswa kwechishandiso munyika, ITC yakaunza kurohwa kwakaipisisa. kune zvirongwa izvozvo.Kunyange zvazvo nyaya yacho ichikwidzwa, zvichatora makore kuti nyaya yacho igadziriswe.
British American Tobacco inoti IQOS yakatyora zvibvumirano zviviri zvayakawana payakatenga Reynolds American.Yakachaja kuti mudziyo uyu waishandisa yakare vhezheni yetekinoroji yazvino yayakagadzira yekudziya blade yechigadzirwa chayo cheglo.The heat blade ichidimbu checeramic chinopisa chimuti chefodya uye chinotarisa tembiricha kuti isatsva.ITC yakabvuma uye yakarambidza kupinza kwavo kunze, zvichiita kuti Philip Morris afunge kuendesa kugadzirwa kwavo kuUS
Midzanga ichiri mombe yemari
Nekuti iyo US inoonekwa semusika mukuru wezvigadzirwa zvakaderedzwa-zvine njodzi seIQOS, kurova kwakanyanya kune vese Philip Morris naAltria kuti havakwanise kutengeswa pano.Altria, kunyanya, haina e-cigs yayo yekutengesa, sezvo yakavhara kugadzirwa kwavo vachitarisira kutengesa IQOS.
Sezvineiwo, kutengesa kuri kutora kumwe kunhu.European Union yakasvetuka 35% kusvika 7.8 bhiriyoni mayunitsi, nepo kumabvazuva kweEurope nekumabvazuva kweAsia neAustralia zvakakwira zvine mwero pa8% ne7% zvichiteerana.
Zvakadaro, kunyangwe IQOS iri remangwana raPhilip Morris, fodya inobvira ichiri yakakura mari jenareta.Kwayaive nehwerengedzo ye25.4 bhiriyoni IQOS mayunitsi akatumirwa mukota, midzanga yaive yakakura nekatanhatu pa158 bhiriyoni.
Marlboro inoramba iri mhando yayo huru zvakare, kutumira zvakapetwa katatu pane inotevera hombe, L&M.Pamayuniti anopfuura mabhiriyoni 62, Marlboro pachayo yakakura zvakapetwa ka2,5 pane chikamu chefodya inopisa.
Ndichiri kusvuta
Philip Morris anobatsirwa kubva mukupindwa muropa kwefodya, izvo zvinoita kuti vatengi vayo vadzoke kune yakawanda pasinei nekukwira kwemitengo kakawanda pagore.Nhamba yose yevasvuti inoderera zvishoma nezvishoma, asi yasara ndiwo musimboti wayo uye vanochengeta kambani yefodya ichiwana mari yakawanda.
Zvakadaro, Philip Morris anoenderera mberi nekukura bhizinesi rayo risina utsi uye anocherekedza kuti vashandisi vese veIQOS pakupera kwekota yechina vakamira paanenge 21.2 miriyoni, iyo inenge 15.3 miriyoni yakachinjira kuIQOS uye yakarega zvachose kuputa.
Ichi chiitiko chakakosha, uye sezvo hurumende dzakawanda dzichiona bhenefiti yekukuvara kwakaderedzwa kubva e-cigs, Philip Morris achine nyika isina utsi yemukana yakavhurika kwairi.
Ichi chinyorwa chinomiririra maonero emunyori, anogona kupokana ne "yepamutemo" yekurudziro chinzvimbo cheMotley Fool premium yekuraira sevhisi.Isu tiri motley!Kubvunza dzidziso yekudyara - kunyangwe imwe yedu - inotibatsira tese kufunga zvakadzama nezvekudyara uye kuita sarudzo dzinotibatsira kuva vakangwara, vanofara, uye vakapfuma.
Rich Duprey ndiye muridzi weAltria Group.The Motley Fool inokurudzira British American Tobacco.Iyo Motley Fool ine mutemo wekuburitsa pachena.
Nguva yekutumira: Kubvumbi-29-2022